Legal
Compliance
Voicemail outreach is regulated — and it should be. Here is how we run campaigns on the right side of those rules.
Last updated August 17, 2026
Who the service is for
The Call Guy is a business-to-business service. Our clients are dealerships and service businesses in Canada and the United States using voicemail campaigns to reach their own customers and leads — service reminders, offers, and follow-ups from a business people already know. We don't offer the service to consumers, and we don't run live calls or telesales of any kind: a campaign is a recorded voicemail message, approved in advance, that the recipient listens to on their own time.
Consent comes first
Contact lists belong to our clients, and so does the responsibility for them. Before a campaign can send, the client confirms — as part of our terms of service — that they have the right to contact everyone on the list, including any consent required by the laws that apply to them: in Canada, CASL and the CRTC's telemarketing rules; in the United States, the TCPA, FCC rules, and state law. Lists are used only to deliver that client's campaigns — never sold, shared, or reused.
A person reviews every campaign
Nothing sends automatically. The client approves the script, the voice, and the schedule, and our team reviews every campaign before release. Scripts must be truthful, identify the business accurately, and promote nothing unlawful. We decline, pause, or cancel campaigns we reasonably believe break the law or our terms — that right is written into the agreement, and we use it.
Delivery rules
- Regulated calling hours. Campaigns deliver inside compliant calling hours for each contact's local area.
- Opt-outs are honored. Do-not-call and opt-out requests are honored, and those contacts are removed from future lists.
- Honest billing. A credit is spent only when a voicemail is actually delivered. Undelivered attempts are never billed — they return to the client's balance automatically.
Voice cloning rules
Cloned voices are the heart of the product, so the rule is strict: clients may clone only their own voice, or a voice whose owner has given explicit written permission. Impersonating a real person is prohibited, and we delete voice profiles that violate this.
What the service won't be used for
We don't accept campaigns that deceive, harass, or impersonate; scripts that hide who's calling; or content that promotes anything unlawful. Our terms give us the right to refuse any campaign, and unsent credits always stay with the client.
If you received a voicemail
If a voicemail delivered through our platform reached you and you believe it shouldn't have — or you simply want no further contact from the business that sent it — email contact@thecallguy.ca. Tell us the business name and the number that was reached, and we'll investigate and make sure your opt-out is honored.
The full agreements: Terms of service · Privacy policy