Legal
Compliance
Voicemail outreach is regulated — and it should be. Here is how we run campaigns on the right side of those rules.
Last updated August 17, 2026
Who the service is for
The Call Guy is a business-to-business service. Our clients are Canadian dealerships and service businesses using voicemail campaigns to reach their own customers and leads — service reminders, offers, and follow-ups from a business people already know. We don't offer the service to consumers, and we don't run live calls or telesales of any kind: a campaign is a recorded voicemail message, approved in advance, that the recipient listens to on their own time — and, when the client turns it on, one short follow-up text from the client's own local number to the mobiles that received the voicemail, sent on the client's behalf and signed with their business name and mailing address.
Consent comes first
Contact lists belong to our clients, and so does the responsibility for them. Before a campaign can send, the client confirms — as part of our terms of service — that they have the right to contact everyone on the list, including any consent required by the laws that apply to them — in Canada, CASL, the CRTC's telemarketing rules, and the National Do Not Call List. Lists are used only to deliver that client's campaigns — never sold, shared, or reused.
A person reviews every campaign
Nothing sends automatically. The client approves the script, the voice, and the schedule, and our team reviews every campaign before release. Scripts must be truthful, identify the business accurately, and promote nothing unlawful. We decline, pause, or cancel campaigns we reasonably believe break the law or our terms — that right is written into the agreement, and we use it.
Delivery rules
- Regulated calling hours. Campaigns deliver inside compliant calling hours for each contact's local area.
- Opt-outs are honoured. Do-not-call and opt-out requests are honoured, and those contacts are removed from future lists.
- Honest billing. A credit is spent only when a voicemail is actually delivered. Undelivered attempts are never billed — they return to the client's balance automatically.
Follow-up texts
- Mobiles only, once. One text per person per campaign, about seven to nine minutes after the voicemail, between 9 AM and 9 PM in the recipient's own time zone. Landlines never receive one.
- A recorded permission basis. For every text campaign the client records why they may text the list — express consent, a purchase or lease within two years, or an inquiry within six months — and confirms it is true for everyone on it.
- Signed, with a way out. Every text names the business and its mailing address and ends with the unsubscribe instruction. Nothing goes out while those details are missing.
- STOP ends everything. STOP or ARRET ends texts and voicemails from that business at once, before anything else is sent, until the person texts START themselves — and the automatic reply confirms it in English and French.
- Replies only. Replies go to the client's dashboard and are answered from the same number. The platform never starts a cold text conversation.
Voice cloning rules
Cloned voices are the heart of the product, so the rule is strict: clients may clone only their own voice, or a voice whose owner has given explicit written permission. Impersonating a real person is prohibited, and we delete voice profiles that violate this.
What the service won't be used for
We don't accept campaigns that deceive, harass, or impersonate; scripts that hide who's calling; or content that promotes anything unlawful. Our terms give us the right to refuse any campaign, and unsent credits always stay with the client.
If you received a voicemail or a text
Texting STOP to the number that texted you ends both the texts and the voicemails from that business at once, and the automatic reply confirms it. If a voicemail or a text delivered through our platform reached you and you believe it shouldn't have — or you simply want no further contact from the business that sent it — email contact@thecallguy.ca. Tell us the business name and the number that was reached, and we'll investigate and make sure your opt-out is honoured.
By phone: (587) 330-4225. By post: The Call Guy, 1122 3 St SE, Ste 1906 #163, Calgary, AB T2G 0E7.
The full agreements: Terms of service · Privacy policy