What is a voicemail drop?
A recorded message a business sends to its own customers' voicemail inboxes, for them to hear on their own time. What businesses send, how a campaign runs and how a message for each lead works.
A voicemail drop is a recorded voice message that a business sends to a list of its own customers. The message arrives in each person's voicemail inbox, and they listen to it on their own time. A campaign of voicemail drops reaches a whole customer list in an afternoon, in a voice the customer knows.
Businesses also call them voicemail campaigns, voicemail broadcasts or direct-to-voicemail messages. In Canada, a recorded or synthesized voice message falls under the CRTC's rules for automatic dialing-announcing devices: see Are voicemail drops legal in Canada?
What businesses send
Voicemail drops work best for news a customer is glad to get from a business they already deal with:
Service reminders. A dealership's service department reminding owners that an oil change or a seasonal tire swap is due.
Lease-end and trade-in offers. A sales team reaching owners whose lease or loan is near its end.
Estimate follow-up. A contractor or a home-service company following up on estimates that never booked.
Seasonal booking. Furnace tune-ups in the fall, air conditioning in the spring, gutters before winter.
Win-back. Past customers who haven't been in for a year or more.
A campaign like these runs season after season from the same list, so it is a channel a business keeps, not a one-time blast.
A message for each lead, or one take for everyone
The simplest voicemail drop is one recording played to everyone on the list. A personalized voicemail goes further: each person hears their own details spoken in the message, such as their name, their vehicle or the service that's due.
The Call Guy offers both, at the same price:
A message for each lead. Each person's own details, from the columns of your list, spoken in the voice you choose.
One take for everyone. One recording for the whole list.
The voice can be your voice or your team's, or a house voice from the library. You record yours by reading a short script aloud in the dashboard; a team member records theirs from a private link.
How a campaign runs at The Call Guy
Upload your list. A CSV of your own customers and leads, exported from your CRM, DMS or job software.
Write one script. Mark where each person's details go, and pick the voice.
Hear real takes and sign off. Nothing sends until you approve it.
Review and send. A person on the team reviews every campaign before release, unless your business chose Send on my own and signs for its campaigns itself. Voicemails go out inside calling hours, to Canadian numbers only.
Hear back. Customers call or text your campaign line, and every reply lands in the dashboard's Inbox, matched to its campaign.
A credit is spent only on a delivered voicemail. A voicemail that isn't delivered costs nothing: its credit returns to your balance on its own. See What does a voicemail drop cost?
What a voicemail drop is not
Not a cold list. A campaign goes to a business's own customers and leads, who gave it permission to hear from it. The Call Guy never finds, buys, builds or scrapes a list.
Not a live call. Nobody is put on the phone with a salesperson. A campaign is a recorded message, approved in advance.
Not for consumers to send. The Call Guy is a business-to-business service.
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Last updated November 3, 2026
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