Voicemail campaigns for car dealerships

A dealership sends a voicemail campaign to its own customers when it has news they're glad to hear: service is due, the season's tire changeover is open, a lease is near its end, or there's a sales event this weekend. Each owner can hear their own name and vehicle in the message, in the voice of someone at the store, and call or text the store straight back.

What one dealership's first three campaigns returned

One dealership's first three campaigns, sent on three afternoons from September 26 to 29, 2026, read from the production records:

One dealership's results are not a promise for another's list. Across real campaigns, about 75% of voicemails are delivered on average, measured across real campaigns.

What a dealership sends

Service department

• Oil change and maintenance due, by the owner's last visit.

• The seasonal tire changeover, in the fall and the spring.

• Winter prep: batteries, wipers and a check before the cold.

• Owners who haven't been back to the service bay in a year or more.

Sales and the BDC

• Lease-end and loan-maturity offers, to owners whose term is close to ending.

• Trade-in offers, to owners of the models the lot needs.

• A sales event or a model-year arrival, to past buyers.

• Follow-up with leads who asked about a vehicle and went quiet, when they gave permission to hear from the store.

A message for each owner

A campaign starts from a CSV exported from your DMS or CRM. Each column can be spoken in the message: the owner's first name, their vehicle, the service that's due, their advisor's name. One script carries the whole list, and you hear real takes before you sign off.

The voice can be your voice or your team's, such as the service manager or a sales manager, or a house voice from the library.

Callbacks and leads

Each campaign has its campaign line: a local Canadian number that is the caller ID on the voicemails and the number owners call and text back. Every call and reply lands in the dashboard's Inbox, matched to its campaign, and each one can be sent to your CRM as a lead. See Send leads to your CRM.

One follow-up text after each delivered voicemail is included in that voicemail's credit.

The rules a dealership keeps

A recorded sales message needs the owner's express consent to recorded messages from your store, for that number, and goes out only in calling hours. See Are voicemail drops legal in Canada? for the CRTC's rules and how The Call Guy checks each campaign.

Several stores

A dealer group runs every store from one account, with each store's own lists, voices and campaign line, and one view across all stores. See Dealer groups.

Related

• What does a voicemail drop cost?

• How to choose a voicemail drop service in Canada