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Can a voicemail campaign use an AI voice in Canada?

Yes. Canada's rules treat a synthesized voice like any recorded message, so the same consent, calling hours and identification apply. A cloned voice also needs the permission of the person whose voice it is, and the message must still say truthfully who it comes from.

Yes. A Canadian business can send voicemails in an AI voice, including a clone of the owner's voice or a teammate's. Canada's rules for recorded messages already cover a synthesized voice, so the same rules apply as for any recording: consent from the people on the list, calling hours, and a message that names your business. A cloned voice adds one more rule: the permission of the person whose voice it is.

This is a summary of the rules as read on November 6, 2026, not legal advice. Ask your lawyer about your own campaigns.

The rules don't depend on how the voice was made

The CRTC's Unsolicited Telecommunications Rules define the equipment that sends recorded messages, an automatic dialing-announcing device or ADAD, as equipment that conveys "a pre-recorded or synthesized voice message". A voicemail read by an AI voice is a synthesized voice message, so it is an ADAD message, exactly like one recorded into a microphone.

That means:

  • A message that sells needs express consent to recorded messages from your business, for that phone number. See How to get consent for voicemail and text campaigns in Canada.

  • Calling hours apply: 9 AM to 9:30 PM on weekdays and 10 AM to 6 PM on weekends, in the recipient's local time.

  • The message names your business and why it's calling, and gives people a way to reach you.

See Are voicemail drops legal in Canada? for each rule with its source.

Permission from the person whose voice it is

A recording of someone's voice is information about an identifiable person, which is how Canada's federal privacy law, PIPEDA, defines personal information. A business that clones a person's voice should have that person's clear permission, for that purpose, and should stop using the voice when the permission ends.

At The Call Guy the rule is strict:

  • Clone only your own voice, or one whose owner gave you explicit written permission. You tick a box saying so before the studio records anything, and the confirmation is stored with the voice.

  • A teammate records their own voice, from a private link. The first lines they read are their consent, spoken, and the recording is the record.

  • Impersonating a real person is prohibited. A clone of a public figure, or of anyone without their permission, is refused or deleted.

  • A voice can be removed at any time. Removing it deletes it from the voice engine. When someone leaves your team, remove their voice.

  • A clone is used only for your account's campaigns. Voices are never shared between clients.

See Voice cloning rules.

The message still says who it's from

Whatever the voice, the script names your business accurately and says why it's calling. The CRTC's rules ask a recorded message to identify the business it is sent for; they don't ask it to say how the voice was made. Whether your own messages should mention it is a question for your lawyer and your customers. What matters most to a listener is that the voice and the business are who they say they are.

Your voice, your team's, or a house voice

  • Your voice or your team's. Recorded once in the voice studio from one short read, then used in any campaign. Each account includes 3 cloned voices. See Record your own voice.

  • A house voice. Ready-made voices for any campaign, with nothing to record. House voices are never deleted, so a campaign made in one keeps working. See The house voices.

  • A message for each lead. With either, the voice can say each customer's own name and details, such as their vehicle, in one campaign.

A voice customers already know, such as the service advisor they deal with, is a reason to listen. That is the main reason to clone one.

Common questions

Yes, under the same rules as any recorded message. The CRTC's rules cover "a pre-recorded or synthesized voice message", so an AI voice needs the same express consent for a message that sells, the same calling hours, and a message that names your business.

Do I need permission to clone an employee's voice?

Yes. A recording of a person's voice is their personal information, so clone it only with their clear permission for that use. At The Call Guy, a teammate records their own voice, and the first lines they read are their consent, spoken.

What happens to a cloned voice when an employee leaves?

Remove it. At The Call Guy, the account owner or an admin removes a voice from the voice library, which deletes it from the voice engine and frees its slot.

Does a voicemail have to say it was made with an AI voice?

The CRTC's rules ask a recorded message to say which business it is from and why it's calling; they don't ask it to say how the voice was made. Ask your lawyer about your own messages. Never use a voice to pretend to be someone it isn't.

Can I clone a public figure's voice, or anyone else's?

No. Only your own voice, or one whose owner gave you explicit written permission. The Call Guy refuses or deletes clones of public figures and of anyone who hasn't agreed.

Last updated November 6, 2026

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